Architecture and the design of the urban environment involves a multitude of stakeholders: engineers, architects, planners and non-specialists. All of which view the process from different perspectives, with different objectives, needs and wants in mind. This obviously has many challenges, however, for any architectural project to be a success it requires a “shared understanding” to be reached between all of the parties involved... Luckily 3D rendering and architectural visualizations techniques can help with this.

Using powerful 3D rendering software architects, designers and 3D artists can manipulate designs in real time, quickly transitioning between concept and concrete and exploring different options, as well as, making refinements and creating multiple versions of the designs.